Quarterly Report: Two contracted PML projects in the works
Portland Media Lab continues to advance news innovation in the Portland Metro Marker and has contacted with two nonprofits this quarter on two different projects.
WeMakeTheMedia Contract
This quarter Portland Media Lab is working with the non-profit investigative news group WeMakeTheMedia to produce a Communications and Technology Strategy and website mock-up for its new non-profit news publication [name pending]. The new publication is tentatively scheduled to go-live in December of 2010. Portland Media Lab has been hired to research best practices and make recommend a strategy for using online and social media technology to engage and attract audience to news stories and the news-making process.
Portland Media Lab is working with the creative team at the Hallock Agency to produce a mock-up website and social media tools that will produce the look and feel as well as frame work for the final WMTM news site.
The products of the PML and Hallock contract will also be used in the WMTM capital fund-raising campaign this fall.
The WeMakeTheMedia represents an exciting opportunity for members of the group to help create a new chapter in news innovation. Groups like ProPublica, The VoiceofSanDiego and the TexasTribune have advanced the story on the way 501c3 organizations preserve the vital functions of investigative news and the fourth estate in the internet era. The PML project hopes to make a contribution to the way that technology is used to this end. (more…)
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